The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas make money? That’s the real key question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is much like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventors Help you draw from the better your odds of discovering that golden nugget. There are numerous methods to move ideas from grey to green matter. Below are a few tips:
Don’t Leave Home Without This – Write it down! No matter how many ideas you have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when a concept may surface. If you’re much like me, out of pen might be away from mind!
One of the best tools is definitely the smartphone. The QWERTY keyboards are designed for rapid idea recording. And, if you locate yourself with no method of writing it down, well…leave a voicemail.
Find the correct Environment – If you believe better in a quiet room be sure you start brainstorming in this setting. Our company is often flooded with too much “noise clutter” inside our casual and working lives. If quiet is what exactly you need, then look for the empty conference room (or janitor’s closet) away from telephone calls, emails and interruptions. Discover that quiet place and allow your mind settle. Have a deep breath and remove the clutter, blow out the brain dust and pay attention to the silence.
A few of your very best ideas surface in the strangest places. Yes, the shower is a good place. For many odd reason my thoughts is useful within the shower. Perhaps it’s the positive ions or perhaps the running water from the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be hard to take note of ideas in the shower, however for some odd reason ideas often flow with the water. And when you find the correct environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better in the morning and some better at night. Some don’t think whatsoever but that’s another matter. To me, my mental abilities are sharper in the morning. Once that cup of joe hits my neurons and mixes with some dopamine my thoughts is off and running. Thus, when it is ideas you need, ensure that you set aside focused time to jot down ideas in your time of peak intellectual alertness.
Should you be on the other side and your brain tends to set using the sun, make sure to capitalize on the “night person” benefits. One benefit from the evening owl personality is the fact great ideas may come during the night, rest within your sleeping brain, and then upon waking they offer merely the solution you were seeking. The saying, “sleep on it” has more benefits then we realize. Besides sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Should I don’t possess a whiteboard I find it hard to think, especially when I have to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and merely plain fun to view.
Even if you are much like me along with your handwriting looks encrypted, the white board is an excellent tool to “let it all flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to maintain your thoughts brief. In addition, ideas from the group meeting are easily incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical combined with the words/ideas you record. Clear, concise and Make A New Invention is actually a natural by-product of good whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen could have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at your workplace. You will be surprised exactly how valuable something this erasable slate may become. And, if expense is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in lots of councilors there is wisdom”. In marketing the identical holds true. There is just no substitute for objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the start of the brainstorming process because a group of people can frequently generate rapid fire ways to start the procedure. Once the shotgun of thoughts, words and concepts is positioned on paper or whiteboard, the entire process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction can also help with this particular process.
But bear in mind, it’s best to have a team leader in this particular process. If you have no one to direct the thought stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have an objective in your mind for your ideas. Ask yourself, “what exactly is the reason for these ideas?” Ask, “How can we provide new goods and services from what we should learn and see?” And above all, let the results speak for themselves. The conclusion in the process might be diverse from the ogzbhq so don’t hesitate to modify, stop, drop or add new services or products once the storm is finished. Brainstorming, just like a storm, assumes a life of its own-so let your thoughts do just that.
Don’t Forget the Customer – The most effective services and products are Inventhelp Successful Inventions, not company driven. Soliciting ideas out of your internet site, comment boxes while focusing groups are critical. For instance, one company I worked with enjoyed a tough time deciding on a product color. So, an easy survey with 3 to 5 color choices as well as a radio button selection interface was all we required to gain feedback from web customers. Because your web site is working 24/7, allow it to end up being the way to obtain free researching the market. Hiring a professional focus group marketing company might be cost prohibitive, so utilize calls to your current customers, internet site surveys and trade shows as being a source of decision data.