Webmasters who own PBNs participate in covert activity. They have to conceal their network from prying eyes. Because of this, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, however the clients of those PBN owners put an awful lot of faith in their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered very well, then those PBNs may get discovered as well as their backlinks will be worthless. Bear in mind additionally that the way in which PBN owners block bots from crawling their internet site is by updating the robots.txt file. But there’s no written law that says any organization has to obey what’s within the robots.txt file!
A whole lot worse, bots are able to see what’s inside the robots.txt file. If it seems like the site is blocking lots of bots from crawling, that may in and also itself become a sign to Google the site is shady. If Google does determine that the website is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren’t operating a charity. You’re going to need to pay for your backlinks. Just how much do you want to pay? That depends on the reputation of the PBN owner and whether you’ve got the hands on a promo code. In general, be prepared to spend several hundred bucks for around 1 to 5 backlinks. Each backlink should come coming from a different domain on the PBN.
In return for the amount of money, you’ll often get virtually no evidence that the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a listing of pages with backlinks, you’ll just get a list of domains which include your links with TF/CF info for each and every domain.
One other reason to test PBNs and acquiring backlinks: it’s frequently the case that they’re run by one person who has very little free time. Consequently, the PBN webmaster “creates” content for you personally just by spinning existing content on the web. If you’re not familiar with the idea of “spinning,” it’s a way that some blackhat enthusiasts take content that’s already on the internet and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content looks like something published by a young child in Kindergarten. If Google detects poor grammar inside the article that links back to your site, it is possible to bet it is going to devalue the hyperlink. When that occurs, you won’t get anything for the money you spent.
Webmasters who host PBNs can also be notorious for using shortform content. A backlink you buy will often end up in a write-up that only has about 300-350 words. In other words, PBN owners do just enough to help you get a small amount of qunpqg juice. That doesn’t look authentic, plus it probably isn’t going to fool Google for a lot longer. Keep in mind that you’ll see far better SEO benefits with longform content, which is rarely offered whenever you purchase backlinks.
We’ve already highlighted a couple of methods Google can determine in case you are buying backlinks. First, it could see if the web site is trying to cover its tracks digitally. Second, it may pick up on the spun content.
There are many ways in which Google knows, though. For instance, a number of your backlinks is probably not relevant. In the event you buy a backlink online that handles pets and it also points to your site that’s about auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, should you go cheap and buy backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be certain that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. When you can look for a vendor that’s selling backlinks, so can Google.