Hungry Howie’s, a nationally recognized carry out and delivery pizza chain located in Madison Heights, Michigan, is recognized for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched the program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howie’s pizza worked together to change the loyalty program to fit their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director of this. “They already provide our POS and web-based Ordering, which means they understand our operational and customer interactions on all fronts.”
Honeycomb is a robust loyalty engine that tracks customer data above store, and supplies updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering since the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that enables a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff using the perfect re-direction for any questions, permitting them to train consumers and direct them to the internet ordering platform.
The Howie’s team has now seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas to their guests. Howie Rewards® success is best shown in the redemption rate of 74%. “We knew the integration with internet ordering could be huge,” states McKay. “We didn’t anticipate just how much impact the loyalty interface in the online menu will be. Most loyalty platforms plateau in a 20% redemption rate because of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the first year due to the online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline the way hospitality concepts conduct business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention provides a complete solution that also includes viywur installation, training, tech support and much more. For additional information, head to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that produce a unique and irreplaceable position inside the pizza market. Starting in Taylor, MI, hungry howies menu with prices continues to grow to almost 600 locations in 21 states over the U.S.