The right way to grow your business by using this powerful brand, audience and content-marketing tool We’ve been talking lately concerning how to boost your business marketing with Instagram. As opposed to what lots of people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are many people out there who promise to grow your Instagram followers through the thousands, but beware. The majority of them use fake accounts developed by bots to inflate your numbers. These types of followers have zero value. In fact, they could even be dangerous, wanting to steal your password or photos or infect you having a virus.
Based on the data security company Imperva, these bad bots take into account 28.9 percent of bots on Instagram. The best way to develop your Instagram followers is actually by being authentic to your brand name and your audience.
Here are 3 ideas to help you get real Instagram followers:
1. Tell a tale with Hashtags – It’s great to use your business name being a hashtag, but you have to think beyond that.
If you wish to make use of your Instagram posts to obtain followers, use other hashtags that tell the history from the image you’re sharing. You want to start up a conversation when you’re sharing posts for such things as:
An excellent illustration of a brand name that does this well is @Tostitos. They normally use the hashtag #GetTogetherAlready to persuade folks to get together and share their chips, and also to use the hashtag whenever they share photos with their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.
2. Get Creative – Instagram is about photos, a lot of people think about the caption as being an afterthought. Don’t forget about the image caption! You are able to generate engagement and promote sharing by making use of descriptive words which will engage, inspire and entertain your followers.
Below are a few ideas to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the outset of the post so that people view it first.
Get personal together with your post. Tell a narrative about yourself, or the way your product helped or inspired another person.
Ask men and women to tag others. Asking men and women to tag three with their best friends or tagging someone these are grateful for brings other potential followers in to the equation.
A fantastic example of a brand name that does personal posts well is definitely the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the world. Remember when it comes to using Instagram posts to have followers, it’s information on being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.
3. Go Local – One of the best approaches to construct your Instagram followers is to get to find out your neighbours! Whether you’re creating Instagram ads or desire to promote your event in a specific area, you will see what’s taking place in your area by going to the search page and clicking on the Places tab.
Enter in the location to begin to see the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or perhaps an emoji and follow the person blevuz you want everything you see. Hopefully, this can be the start of an organic interaction.
For instance, should you offer life coaching services, you can type where you are followed by “entrepreneurs.” Local entrepreneurs might be looking for more work and life balance or assist with life goals or career challenges. Similarly, for those who have an actual location that individuals have checked into on Instagram, discuss those posters’ pictures to make certain they’re mindful of your Instagram presence, then follow them.
These are the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and tested methods to engage with your audience and turn them into followers!