Most AdWords Management companies want you to think that AdWords management is all about niche research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small area of the AdWords puzzle. Concentrating on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain far from AdWords management businesses that go on and on regarding their “keyword research”. Market and keyword research can be Very costly if it’s not done the right way. I view it as a crutch for many AdWords management companies. In the end, how hard can it be to develop a big keyword list, sit back and watch as being a client spends countless dollars testing out a brand new list then simply seeing which search terms are profitable or not.
My point is keyword research is one thing that is certainly very affordable and does not require a ton of wasteful spending. It is also something that ought to be done very gradually to stop wasteful shelling out for large amounts of keywords that don’t convert into sales or clicks. (This might damage your campaign history too).
Watch Out- In the event you come across a company that talks about niche research without telling you concerning the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what it requires to guard your wallet from wasteful spending, 2) They’re not doing much work to suit your needs…In Any Way.
AdWords Management will not be All About Niche Research
In fact Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management mainly because Google HATES campaigns which have little if any adgroup relevancy. Irrespective of how many hours it will take to set a campaign up like this, even when it a new keyword list your campaigns ought to be set up with perfect relevancy. Each keyword ought to be put in an adgroup all on its own or either be put in an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an essential part of decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how many times lack of ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, obviously and expects to view that your ads are perfectly related to the keyword that was searched on. Every one of your keywords an advertisement written particularly for that individual keyword using the keyword searched on appearing at least twice in the ad. Why don’t AdWords management companies share with you this? This can be a crucial a part of niche research! Initially you will receive sorry results and high click costs if your ads don’t have perfect relevancy! Secondly how can you possibly get accurate is a result of “Keyword Research” if you’re contaminating the research with ads that do not convert and this be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a great deal to use niche research. Think about it… Precisely what is the entire purpose? The purpose of niche research is to look for which keywords are:
A-Profitable (Are People searching under this keyword looking to purchase my product?)
B-Cost Efficient- (Providing a great return on your click cost investment)
C-HORRIBLE – (You should find which search phrases usually are not providing you with targeted prospects and sales. You know, those which set you back a lot money but don’t bring in a dime. You should find these terms and DELETE them.)
Landing Page Relevancy is when with a combination of special programming and Search Engine Optimization, you will make your landing page perfectly related to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you decide to do make sure that you don’t fall for the “Keyword Research Speech” most AdWords management jmegga are giving because it is “nothing” with no strategies I mentioned previously.
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