Introducing SEO Ranking Factors – What will make me top? Or more precisely “Do you know the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the amount of those who can definitively answer these questions by concisely explaining the hundreds of factors, and exactly how they work with one another, is strictly confined to the engineers who work for the major search engines.
However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a thorough list of the most important factors which determine position in the listings.
What determines ranking position inside the natural listings?
The position or ranking inside the natural listings for a particular key phrase is influenced by a search engine’s ranking algorithm.
For that search query put into the search engine, the algorithm uses rules or heuristics to distinguish probably the most relevant pages, based on the page’s text content and its context (which can be indicated by links off their pages and sites).
Each internet search engine has a different set of algorithms created by engineers who strive to make the best relevance for its users.
However, the ranking of natural listings has evolved as being a science over the past ten years, according to an even longer history of document indexing and retrieval history. As with all sciences, you can find fundamental principles which apply. In order to deliver relevance search engines tend to use common online search engine ranking factors.
Enough with all the science: get with the ranking factors…
We shall soon enough. But before we do here’s anything to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Within the last several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is all about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its strategies to you then our advice is usually to move ahead. Immediately!
Regardless of the mystique perpetuated about SEO it isn’t terribly hard to grasp the concepts. The problem lies in managing your keywords and optimization within the long term. Not in knowing the ranking factors.
Who in my organization needs to know relating to this stuff?
It is essential to your technology team / agencies to comprehend these ranking factors. Additionally it is imperative that most content owners / authors / stakeholders know how top quality content can improve search rankings. Authors have to know which key phrases to make use of, otherwise you won’t have a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. Actually let’s coin a phrase: ‘house strategy’. You should create a ‘house strategy guide’ to your authors and editors.
And So I can ditch my SEO agency, right?
This will depend, is the honest answer. You might have the capacity to, however it is very likely that this guide will inform your search strategy, with you making the calls. However you will still need somebody to manage it (either in-house or outsourced). Ultimately the following information to look marketing is all about increasing ROI and maximising rankings, not about saving costs.
There remains a great need for solid, ethical SEO agencies. Management and optimization is definitely an ongoing task. The greater your company / market / website, the larger that task is going to be. High volume search-terms and intense competition signifies that applying specific optimization techniques is required to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is to acquire a high, stable and long-term presence at the top from the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is actually a leading reason behind online search engine penalties. Equally, after looking at this guide, you must be able to see whether your overall agency is over-egging the SEO cake, or feeding you unsound advice.
Understand that search engine listings also have ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for online search engine spamming (such as over-optimization of the hbfphu or non-natural links using their company sites ).
Now for the six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of such six areas, those in the middle of search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages are certainly not included within the index then you definitely cannot anticipate to gain any internet search engine referrals. Once included, effects are dependent on the mixture of on-page optimization and link-building.
Whenever we speak about link-building we’re mainly considering 3rd party links, but a solid internal linking structure should be adopted in your own website/s. You can find proven benefits.
The numerous factors used by search engines like google to find out relevance can be simplified into two of the most crucial elements which can be important for good ranking positions.