Affordable Small Business SEO – 5 Common SEO Errors and How to Fix Them. You can’t do SEO (optimize your web site for search engine listings) until you’ve researched keywords. You can not research keywords without a clear view of your target market, your prospect types, and just how your offerings fill their demands.
Affordable Business SEO – Affordable small enterprise SEO not just uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and web site ROI.
When small enterprise people ask me how their internet site might be improved by SEO, I give them some version of the following list of questions. Once you know the solutions to these questions, you’re significantly less very likely to waste funds on SEO efforts, and very likely to succeed online. You might even pull off some of these things yourself- and that’ll help save you big in consultant fees!
To get the right keywords to concentrate on with SEO and PPC, consider the following…
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What exactly are your most wanted responses- what do you want your ideal prospects to accomplish on the site? (e.g. buy something, sign up for the ezine, etc.)
* Market Segmentation: Who’s your ideal customer or potential audience? If there is more than one group, characterize each.
* Keywords that work: How do people discover your website? What search phrases show up within your web logs?
* PPC Metrics: Do you already use pay per click (PPC) advertising? What are your conversions? Will be the bids profiting, or at least breaking even?
* Getting more traffic is pointless if your site isn’t an efficient sales machine.
* Profit Margin: Precisely what is your internet profit margin for each and every offering?
* Conversion Rate: What portion of your offline prospects have the purchase? (to gauge expected conversion rate for your services and discover disparity in online results)
* Customer Loyalty: How many people are on your ezine list? How often would you email them? Exactly what do you send them?
5 Common Critical Website Errors and ways to Fix Them. About 75% in the web sites I’ve seen make many of these mistakes. As a result, their rankings and traffic suffer, plus they lose potential sales revenues.
No Sitemap. No matter how well your website are designed and regardless of how nice the graphics are, every site need to have a good ‘sitemap’ page for search engines to index it quicker. This can be a simple page of links- no frills except maybe a bulleted outline structure. Even better, you can utilize the new Google sitemap xml template, and upload it to Google to improve the chances they’ll index all of your site.
Insufficient Search Engine and Directory Submission. Inside the ideal cyberworld, you wouldn’t must submit your web site anywhere- it might just get indexed and set where your prospects can find you. The fact is we still need to meet these types of services halfway. There are only a half dozen super-big causes of traffic (e.g. Google, Yahoo, MSN, etc.), but there is a better chance of turning up in them if you’ve submitted your site to the 100-200 minor directories and search engines. Also, you can find niche directories that will help you rank on the best keywords and get more prospects directly. Submit your website to those places using a free tool like WebCEO.
Mysterious Site Owners. Your visitors wish to know, “that are the people behind this site? Can I trust them?” Unless you do have a particularly snobby target market, put the picture and brief bio on the initial page of the site (or even every page). Let them know who you are. This might be taboo in offline marketing (not really- examine Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is really a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can practice it appropriately for many target markets. The real question for you is: are you ready for your prime time?
Confusing Site Structure. Does your site confuse people? Can you know where they would like to go, what they’re really trying to find? Where do you want those to go? Good site structure both guides your various prospect types to the places you want them to go and satisfies their requirements. Find some good of your own potential audience to sit before you and make use of your website- watch their work- it’ll surprise you. And put an internet search engine on your own website that gives you reports on what people look for- you’ll get clues in regards to what else to set online.
Ezine Neglect. The ezine signup form isn’t prominent on some sites – ensure it is obvious and ‘sell’ your visitors on enrolling. Tantalize them into ezine subscription having a free bonus. Why? Not everybody will end up your customer the very first time they reach your site. They may like your offerings however, not trust you enough yet or anticipate to buy. They may have questions. As soon as you kuwukg them on the list, you can sell them on you and the stuff (by helping them with tips) every couple of weeks until they buy.
In addition they need a free bonus to stimulate those to sign up, they also have to know what kind of thing you’ll be sending them, that you’ll keep their email address private, and that they can unsubscribe anytime. And I’d suggest using double opt-into avoid spam- which means they sign up (you don’t add them), plus they confirm via email before they ever get an email from you.