Nearing the end of 2016, Google started letting webmasters know about impending changes to their internet search engine ranking system that would have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings in the Internet Search Engine.
The first item on their list is the one about making sure that your web site includes a published SSL certificate in position. Now, in terms of Google search rankings go, you will begin to be penalized unless you have an SSL certificate set up on your own site.
One of the first moves in connection with this already now in position, is the fact that if you do not come with an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer remember that the website is not secured. Clicking on the exclamation mark raises the facts from the security infraction. This new item is currently already set up on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not a major expense today and you also can buy them set up for as low as about $26 each year if you are not running an e-commerce site and approximately $70 or so if you are. Google is very interested in customers being protected because they visit websites directed by Google and they wish to ensure that customer data entered on these internet websites is encrypted as well as a person’s details are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in position. So, if being found by Google organically is important to you personally, this is a step you need to take with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become paying attention to their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can even be hard to eliminate. So now as Googlebot crawls your webpages as well as in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor along with your page will be penalized if popup adds are found.
Google’s move here is because are wanting to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an add to sell something. Advertising on the web is going to commence to change for this reason new internet search engine ranking requirement so when you are seeking to be found and you currently run popups on your pages, you will end up wanting to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The next change necessary for 2017 will see many people scrambling to boost their site design architectures. Nearly half of Access to the internet nowadays is performed by cellular devices including tablets.
In a recent study done by a Google subsidiary company, it had been found that the average load time for a webpage on the mobile device is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their search engine and on behalf of their AdWords advertisers, are not getting loaded.
So everything is changing. Google presently has setup a totally separate search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of it along with your page will no longer be turning up in their search engine rankings for users up until you can buy this fixed.
With more than 50% of website interactions now provided by mobile, it has the chance of cutting your total visitors by almost half when your pages happen to be flagged by Googlebot to be slow loading – not too mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are actually scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however as to whether or not they sfherw be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which are consistently this fast, will virtually require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. And even enough time choose to use convert the content of your existing fat page into a fast loading, content filled mobile page will take time that may still keep the page out from the fast loading category.
In conclusion, the Google search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful with a website organically later on consequently, will require for many online entrepreneurs, a necessity to rebuild existing websites.