Pancheros Mexican Grill has introduced the launch of a new brand campaign focusing on its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign will be the first truly integrated campaign we’ve produced that actually focuses on what makes the brand different. For somebody that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the ideal bite and our amazing queso. For the fans, it’s a fantastic reminder of why they love Pancheros,” said Ryan Murrin, v . p . of advertising and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was created to be social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, along with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social media, digital marketing and audio channels.
“We are excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We like hearing from our fans and jumped at the ability to look for a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to get every ingredient in each bite. Together with their tasty burritos, the menu includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the usa and the company intends to have 75 restaurants open throughout the country in the end of 2015. For more information, visit http://www.pancheros.com.
Recognized for its fresh-pressed tortillas and proprietary method for mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in a number of new key markets and to bring additional franchise locations to markets all around the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the entire burrito – that’s what sets us apart. Whenever you go to a Pancheros location, tradition is out your window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and it has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the most effective-tasting burritos within our category. To us, growing the brand doesn’t just mean adding more locations for the list. It’s a chance to grow our culture with all the right individuals who share our belief which you don’t must sacrifice quality for convenience.”