Pay-Per-Click (PPC) marketing is an excellent way to direct targeted, qualified traffic to specific pages on your website. Whether you are looking to increase online revenue and sales or generate more leads, PPC ads offer a fantastic platform to promote your merchandise and services. Some websites use this advertising platform to augment their organic web presence or make up for the lack-there-of.
However, PPC campaigns offer many pitfalls and often wind up costing lots of money without supplying proportional return on investment for novice campaign managers. In this article, I will discuss techniques that may help you lessen your cost-per-click and therefore, boost your online profit margin.
Before I begin describing the methods you can lower your cost-per-click on PPC ads, I must first describe the character of this advertising platform. Search Engines make the vast majority of their benefit from companies paying to market through them. Therefore, search engines like google view your ad being a commodity; should it be clicked they receive money, and when it does not the chance expense of displaying it materializes.
Keeping this prospect in mind, Google, Yahoo, and MSN attribute a “quality score” to each and every keyword in your PPC account. This quality score denotes people’s propensity and willingness to click your ad, and definately will mandate how much of your maximum bid each click will cost. For instance, should your maximum invest in a keyword is $3.00 however it
features a inferior score, you will likely pay close for that amount per click. On the other hand, in the event the
keyword’s quality score is high, you will be rewarded by paying significantly less per click. Of course factors like desired position and your competitors’ bids also play a large part in this calculations, but let us focus on the idea that you may be rewarded with lower click-costs and better ad positions if you have good quality scores.
When I mentioned within the above paragraphs, viewing search engine listings as businesses vested for making money is extremely important to the prosperity of your PPC campaign. They desire your ad to be clicked as frequently as you can. If you create an attractive and relevant ad that gets a high click-through-rate (CTR), you may be rewarded with cheaper click-costs and higher ad rankings. This is analogous to clothes available windows: When a store uses up space upon an unpopular item in the front window display, it may miss out on an opportunity to display a far more popular item that will draw in more customers.
Solution – Increase Your Quality Score
Even though factors like keyword use within PPC ads and landing page content play a tiny role inside your quality score, the most significant deciding factor is your keyword/ad click-through-rate (CTR).
1. Include keywords within your PPC ads
In the event you include the keywords that have been utilized to trigger your ad, these keywords is going to be automatically highlighted by the search engine on its search engine results page. This will also create an immediate knowledge of the possible customer simply because you are utilizing the same keyword-specific language because they do.
2. Include calls to action inside your ads
Short phrases like, “buy now and save” will do your ads wonders when it comes to CTR. This prospect has become shown over and over to create interest in customers.
3. Highlight deals and promotions in your ads
Just like calls to action, promotional phrases like “book now and acquire 50% off” have been shown to fundamentally increase click-through rates.
4. Constantly test new ads
There exists always room for improvement, and split A/B tests or multivariate tests can help you epizrk efficiently and quickly get rid of ads with low click-through-rates and develop new optimally performing ads.
Follow these 4 methods as rules-of-thumb when building or optimizing your website and good things will really follow; ignore them, and you will definitely spend countless hours scratching your head and wondering the best way to reduce your cost-per-click.