Based on many direct mail pundits you will find 3 golden rules that all direct mail campaigns should aspire to. It is usually referred to as the 333 rule. Here’s how it goes:-

1. Your mailer should be sent in a pack that sticks out in a crowd. Quite simply, it ought to be easily spotted inside your customer’s daily stack of economic mail. The reason for this is that, allegedly, it offers just 3 seconds to obtain noticed before it will become “just another bit of mail”.

2. The contents of the rest, ie the key mailing piece, should be an attention-grabbing, interactive item that keeps your customer intrigued for at least thirty seconds. Apparently, which is the minimum length of time that it requires for your customer’s attention to be drawn to your sales message.

3. Your real sales message ought to be concise rather than too wordy as the customer will spend no longer than 3 minutes on the whole mailer before putting it aside to check out another item of Pen Holder.


It doesn’t sound very long, does it, nevertheless if you feel regarding how long you yourself actually spend checking out promotional mail you will realise that if your mailer achieves these goals then it’s doing pretty well. A lot of the promotional mail which i receive is very unimaginative that many it is actually consigned for the waste bin in nanoseconds – particularly single-sheet flyers.

The sort of promotional mail that suits the aforementioned bill is often referred to as “dimensional marketing” which covers a variety of direct mail options but basically, all this means is the fact that mail isn’t flat. It is much better to get mail which includes some bulk into it. You will find a much greater feeling of anticipation in the event the mailer feels like there’s a gift inside. However, not all marketing budget can stretch to mailing out an expensive gift as it’s not merely the expense of the gift that might be prohibitive but there is also the price of the postage to take into consideration.

So what exactly is the solution? Well, one viable option could be presented but sending an interactive pop-up mailer. The merchandise is manufactured out of card so it won’t weigh too much that will help to maintain postage costs manageable. Pop-up mailers easily achieve the 333 rule as described above why stop there? With a bit of bit of thought you can make the marketing impact of a pop-up mailer last much longer that 3 minutes 33 seconds.

By doing no more than applying a bit imagination and adding several die-punched hols inside the top in the mailer you can transform your pop-up right into a desk top pen holder which is sturdy enough to last for about one year. I have one on my desk which has been there since Christmas 18 months ago!

This means that your company name and product will be right there on the desk in front of gctnyu customer long after the initial mailing has been doing its job.

Pop-up mailers come in a variety of shapes such as pop-up houses, pop-up cubes, pop-up balls and pop-up boxes; all of which can be easily adapted to become pen holders. The products give you a very flexible and versatile method to improve your odds of direct mail success!

These kind of items are provided by many sources and many countries have a minimum of 4 or 5 suppliers to pick from – mainly printers with cardboard engineering skills. One particular company is Whitney Woods with websites in many countries therefore they won’t be hard to find upon an online search engine.

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