If you’re old enough to remember Kesha’s “Tik Tok,” you may not “old” by the standard definition-the song only came out during 2009-but you’re probably still too old to know about the other TikTok, the app the exact same name. Teenagers and young people would be the primary users of the app, which can loosely be referred to as a social networking for amateur music videos (users can make their own as well as just watch everyone else’s). If you know regarding it at all, it might be by its former name, Musical.ly. Why is it called something else now? What distinguishes it from the other apps that teens are obsessed with? Is it really worth a billion dollars? And are amateur music videos any good? The answers to those and more questions can be found below in this self-help guide to TikTok.
What was Musical.ly, and why did it change its name to TikTok?
Musical.ly launched in 2014 (it absolutely was founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a devoted userbase within the next several years; in November 2017 it absolutely was acquired by ByteDance, a Beijing-based media and tech company, for a reported $1 billion. At the time, ByteDance already owned a comparable app, TikTok, that had launched in China in 2016. Musical.ly and TikTok were both popular, but each reigned in different parts of the planet, based on Reuters-the former within the Americas and Europe with 100 million monthly active users (who called themselves “Musers”-it’s unclear if that name will survive), as well as the latter in Asia with 500 million of the same. In fact, Tik Tok Video Download have also been the most downloaded iOS app within the first quarter with this year, per market research. ByteDance’s decision to create both apps together as you product was a move toward efficiency, and the company told Reuters it decided that TikTok “better reflects the breadth of content created on our platform that extends beyond music to comedy, performance art and a lot more.” So, during early August, TikTok absorbed Musical.ly-all user accounts and videos were relocated to TikTok, and also the app formerly called Musical.ly ceased to exist. (Because of China’s restrictive internet rules, TikTok remains a standalone app there, where it is going from the name Douyin and has over 300 million monthly active users.)
What else changed if the app became TikTok?
Not every so much! The update notes promised “new creator tools and interactive filters” as well as “bug fixes and satisfaction improvements.” Such as the ability to post “reactions,” new filters, and background effects. Users were additionally promised usage of content from more countries and much better personalized recommendations. And also, since digital mindfulness is all the rage right now, the brand new app will be able to warn users when they’ve been using it for over two hours.
In a video reviewing the newest app, YouTuber LifeWithErick noted that this old Musical.ly app indicated in profiles how many videos users had on the site and exactly how many videos they had liked, features that disappeared with the update. The camera, the font, and the way drafts appear are also different.
How long are TikTok videos?
Like the dearly departed app Vine, Musical.ly encouraged creativity within very specific limits. As opposed to the 6 seconds that defined Vine, on Musical.ly, now TikTok, just a few seconds will be the magic number. That’s the top limit for recording inside the app, but users can string those clips together to help make stories of up to one minute long. Users also have the choice of uploading longer videos which were not recorded in the app.
What do people do on TikTok? Could it be all lip-synching?
Lip syncs were the initial raison d’être of Musical.ly, however the app came into existence known for longer than just music. (“2017 is going to be remembered since the year Musical.ly transitioned from an app primarily for posting music videos to some kouuwb social-media and entertainment platform,” the Wall Street Journal wrote in November.) The decision to select the TikTok platform signifies that are only more true moving forward.
Dancing is extremely big on the app, which makes sense given its musical roots, and are therefore other movement-based activities like gymnastics, cheerleading, and parkour. Comedy is large, though it’s often lip-sync-based comedy, which is something better experienced than explained: Here is a video of any girl lip-synching to the viral “catch me outside” clip through the episode of the Dr. Phil show that gave us rapper Bhad Bhabie. Also on the app, media companies like NBCUniversal and Seventeen host short “shows” which are geared towards its young users. Basically, you can look for a little bit of everything there.