Sitewide links are the ones which show on every page of your site. These generally turn up either in the menu/navigational bar or part of your web site, within the header section, or in the footer section. Sitewide links are either gonna be internal (pointing to pages on that same site) or external pointing to pages on other websites.
An illustration would be footer links like those right on this site:
Internal sitewide links are completely fine and therefore are employed by most websites since they make for a user friendly experience. Furthermore, they’re not employed to spread link juice to other sites, or put simply they’re not used to affect Google or any other search engines with the objective of improving someone’s rankings artificially. Each of the traffic and link juice stays and spreads around your website with internal sitewide links helping your audience navigate your site more effectively.
External sitewide links are where it starts to get hairy, because you’re now such as a connect to another website on each page of your own site. In today’s anal retentive arena of search engine listings, that appears suspicious to say the least. Be aware that this is my very own personal conjecture because Google has never come out and made it explicitly clear one way or even the other. If you make the hyperlink NoFollow, adding the rel=”nofollow” tag towards the link, it won’t pass any influence/link juice to many other sites, then you already know that you won’t possess issues down the road because you’re not trying to pass influence, just a helpful link for that traffic purposes. No problem with this at all, so if you’re in doubt, go for NoFollow.
Conversely, if you leave the link as being a DoFollow, and particularly if that link’s key phrases is definitely the keyword you’re targeting on that linking to page, you may get dinged by Google someday should you haven’t already. Should you increase the sites to the profile, it gets even more dangerous.
Ultimately it’s very subjective with many different shades of gray instead of a yes or no answer. In case your key phrases is a lot more of a branding keyword and you’re only performing it from a single site to another, then that’s much less big of an issue.
In the event you really would just like your connect to function in order to send visitors from a single site to another, allow it to be NoFollow. Many webmasters aren’t concerned with SEO Company Houston when it comes to sitewide links; they may not care if their site ranks well, they just want the traffic from one site to visit another, and NoFollow will accomplish which simply fine.
Avoid strictly text based articles, blog articles, and even informative pages. More varied content as images, infographics, video, and also forms goes a long way in delivering a more versatile and engaging user expertise in delivering your content. Search engines like google know this, and consequently will invariably reward the page which employs multiple alternatives for delivering fcfrts content on the text based page covering the same topics. While search engines are getting better about determining what certain content articles are about while not having to be explicitly told each and every time inside the meta data, effective keyword usage in your content continues to be best indicator for search engines to easily see how to index your page.