According to research conducted recently, we’re not overly impressed with Rupert Murdoch’s plans to charge for use of his online news sites. Of 2,000 people asked if they would ever buy online news, 9 out of 10 said ‘No!’. Does that imply that Murdoch’s decision to charge users to get into his news sites is foolish?

I wouldn’t pay for news, either, unless… If I were asked ‘would you buy online news?’, I might probably say ‘no’, too. In the end, within an age once we usually can find out about major events on Twitter before some of the news channels report them, why would we ever want buy access to their content?

However, I might, and quite often do, pay for quality and ‘luxury’ news. I would never pay a penny for one from the shrinking quantity of free newspapers handed out on my own way to operate in a morning, having said that i would purchase a Sunday broadsheet with all of its extras and trimmings (however the likelihood of me actually reading more than a few pages are really small).

I are also known to sign up to a paid members’ area on the website of a certain football team (which shall remain nameless) to get into extra content unavailable in the main website: video interviews and press conferences, highlights of reserve and youth team matches, live radio commentary on match days.

Would I pay to read through Sunlight online? No. You will find usually just about 2 paragraphs in each image-dominated article anyway. It only costs several pennies to purchase the real thing so there wouldn’t be much value in making use of its site. The Days? Maybe, only if all other quality Today’s News Update starting charging, otherwise I’d go for your free one.

Using a Credit Card for a 20p Article?

I’m not sure just how much Mr Murdoch desires to charge his users to see an article, but I’m guessing there will probably be some type of account that requires setting up. I certainly couldn’t be bothered to get my wallet out each and every time I needed to read through something and that i will be very hesitant to commit to subscribing.

On the other hand, should they had a similar system to iTunes, whereby you simply enter your password to gain access to a paid article and your card is billed accordingly, which may make a little more sense. But, basically if i had to achieve that for each major news provider, it could become very tiresome.

Ultimately, they could be shooting themselves inside the foot to some degree. In the event the site causes it to be harder and much less convenient to me to read through an article, I’ll probably go elsewhere. I would think that I would always be able to look at the news at no cost in the BBC’s website, which will not really good news for the advertising revenue in the Murdoch online empire.


Assuming that I actually wished to read a write-up on the paid site so badly which i handed over my credit card details for them, what would stop me ‘reporting’ on which this article said on my own freely available blog? I would personally imagine it waivdc be very hard for a newspaper group to stop 1000s of bloggers disseminating the data freely for their users who will gain lots of traffic in the process.

Recipe for fulfillment?

The success or failure of paid news is in the method employed to charge and engage with users, assuming the users value the content highly enough to deem it worth spending money on. The jury is certainly still out on the complete concept and the chances are that numerous will try and fail before a profitable product is developed. Until then, we’ll need to wait and see.

Today’s News Update – Fresh Light On A Important Idea..

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