Every time I read and listen to people speaking about online marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is perfect for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that require help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or possibly your plumber in Buckingham? or that great little coffee shop on the high-street in your local town? These small enterprises that depend on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I want to address a few of the issues that face small enterprises and exactly how they can captalise over a growing trend in the usage of the net for searching local services and goods.
The truth is, online competition for local business owners is insanely low. Should you be engaged in marketing your business online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the country has minimal competition for local search. You don’t must be fighting with all the heavy hitters in your online market place in order to position your company facing customers or prospective customers for the geographic area. It is because you will find a huge gap within the online local market place that local business owners can exploit to have new business coming through their doors.
Below I set out some of the easiest things which you can do to create your business more visible online for local search.
You must know that this internet is one of the primary way of information gathering. Just think of your own behaviour. Out from the last 10 times you needed to find some information, do you pick up the Classifieds? dictionary? visit your local library? or do you just ask Google?
With something like two-thirds of searches for local company information done online (TMP Directional Marketing 2008) it can make a huge amount of sense to make sure that your business is optimised for local search.
So, should you be a small business which offers services or goods in your neighborhood, the question you need to ask yourself is……
– Are you currently struggling to obtain business from your website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Can you wish you could get more quality visitors and enquiries?
……in the event you answered yes to any one of these, then consider, WHY?
With much scope and chance of small enterprises to optimise their services for their local market, there is no rhyme or reason why web business generation can not work for you personally.
Simple Tips and tricks for Small Local Business Owners to obtain Noticed on Google
1. Obtain your business placed in Google’s Local Company Centre – Being placed in Google maps and Google local has quickly surpassed the importance of being placed in business directories such as the classifieds. Ensure your company turns up when someone searches your company name and keywords associated with your company.
i. Create a business address in the city that you want your site to rank, should you be targeting a spot which can be not the place of your own registered business address. ii. Enroll in a local chamber of commerce and request a hyperlink from its site. iii. Do a search for your target town or city i.e. perform a search for “town, city, county”. From your search engine rankings get links from the top pages connected with your target town, city or county. iv. Hyperlink to your Google listing from your website utilizing your target key phrases. v. Include localised key phrases inside your link building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your clients to examine your products and services publicly to boost your rankings and provide social proof value for the products and or services that you provide. This can have good results when reviews are placed in local discussion forums or on social networking and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will surely being to show up more regularly on the first page of Google’s search engine rankings. A few tips to get your business’s news results in Universal Search:
i. Make certain you send our your press releases on the regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb along with other top press release submission services for online syndication with other sites. iv. Key phrases target keywords within the press release to your site along with other sources. v. Incorporate your target keywords inside your alt tags with any images submitted with your press releases.
4. Video Online video marketing is not any doubt one of the better ways to present an understanding, showcase some great benefits of your company, or just only to get the message across inside an entertaining way, even if it’s simply to boost your business’s brand awareness.
Video leads to search engines are constantly rising in popularity and visibility, so make certain video content is optimised for your target keyword. Video is additionally potentially one of many easiest ways website owners have in penetrating difficult search terms/markets with technological advances it really is far more easy today to record, upload and publish video content to the net than ever before before.
These are but several of the simplest and quickest guidelines for obtaining your company presence felt in your local online market. 2009 saw the beginning of some significant modifications in how Google’s search engine listings organises information using the launch of Universal Search. This may carry through into 2010.
This season, you will quickly notice that search engine listings will no longer be about ranking for number 1. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you will be seeing other sorts of web content beginning to show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is that the internet market has radically changed over the last twelve months. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. Now the marketplace is wide open and native search can be exploited more than ever before before. Who you thought was your internet competitor yesterday may no longer be your competitor!
Right now the key to success on the web is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn how to see through Google’s eyes and concentrate your company marketing in media that Google loves. If you would like additional information about internet marketing service in Milton Keynes or perhaps for your neighborhood market or have particular challenges to get more local custom, then we would most likely want to hear from you.