Within the hospitality business, building and highlighting social proof is important to attracting attention and, subsequently, new clients. There exists multiple reason why you should put considerable effort into spreading digital word of mouth. Listed below are top explanations why it’s essential to set aside a financial budget and make a marketing plan around generating social proof for your hotel
With all the influx of genuine feedback (the majority of which will hopefully be positive), it is possible to build trust among your clients. Social proof increases your credibility being an establishment and will help convert an unsure customer in your favor. Online reviews, ratings and testimonials are the best kind of advertisement for the hotel and will rival the fanciest and many expensive advertising campaign you can think of launching.
Technique for Collecting Social Proof. Like I’ve previously mentioned, there are various ways in which you can collect social proof, the most frequent ones being asking customers to depart reviews and feedback, getting influencers to speak about you by giving complimentary stays, and encouraging interactions (like check ins) on your own social networking page. These should be integral to your website marketing and branding campaign. But I’d prefer to discuss a couple of other methods to collecting social proof to your hotel:
There’s a reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media is able to influence people and can go viral using the slightest impetus. A youtube video highlighting the offerings of Cachet Hotel Group, sightseeing options in the city, places of local interest, and also the culinary treats in store to your guests is likely to be met with great enthusiasm. And in case it’s well-made, having a dash of creativity inside it, you could expect it to draw in customers for your doors very quickly whatsoever.
They say an image speaks a thousand words. Extensive research proves that posts with images are 35% very likely to draw engagement instead of the ones with just text. Research also reveals that folks are more inclined to believe statements which can be substantiated with images. So, the very next time you want to share testimonials and testimonials, ensure that you attach a graphic to draw more traction.
Humans are visual creatures and infographics are the best option you have when you want to present data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them in your marketing strategy. Collecting social proof isn’t all of that difficult, but any method is only as strong as its execution. Once you’ve used videos, images, and infographics to convince travelers that your particular hotel is a great option, give them a specific call to action to adhere to. Route them to your site or website landing page and then in no uncertain words inform them what they’re required to do.
Don’t leave something to guesswork. If you wish them to leave a review, make that clear. If you wish those to book rooms and earn a discount, make that clear. The moment you leave things ambiguous is the minute they’re prone to get confused leaving. Don’t let your effort go to ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you. Now go tap into the power of social proof and then use it in your favor. Get your past and provide customers referring to you and use their goodwill to bring in more traffic the right path!